Minority Business Matters

The Minority Business Matters programme caters to ethnic minority businesses, or EMBs (defined as entities that are at least 51% owned, managed and controlled by individuals from ethnic minority backgrounds) with targeted support directed towards startups and small to medium-sized enterprises (SMEs).

The support offered

One-on-one support, educational programs, networking opportunities and chances to pitch, Minority Business Matters is your gateway to elevate your business.

Personalised business support

  • Connections with leading brands and the public sector
  • Pitching opportunities
  • Networking events
  • Peer-to-peer support
  • Workshops and knowledge sessions
  • Bite-sized learning programs
  • Sustainability and social value assistance

Who's included?

Open to leaders within all Waltham Forest-based ethnic minority businesses. This initiative particularly encourages participation from those who identify as LGBTQ+ or have disabilities.

Who are they?

Minority Business Matters is a collaboration between Heart of the City, dedicated to kickstarting responsible business journeys for small enterprises in London and MSDUK, the UK's foremost supplier diversity organisation.