Or Collective, aptly named for its mission of clothing "On rotation," embodies the ethos of sustainable fashion in Waltham Forest. As the first design-led childrenswear rental subscription service, Or Collective is pioneering a new approach to dressing kids while reducing fashion's carbon footprint. Recognizing the rapid growth rate of children and the resulting turnover of clothing sizes, Or Collective offers a convenient and eco-friendly solution. By partnering with a curated selection of sustainable brands, they ensure that every piece in their rotation is not only stylish but also kind to the planet. Customers have the flexibility to choose from various subscription tiers and customize their wardrobe with 10, 15, or 20 pieces, all with a gender-neutral approach. Understanding the challenges of parenting, Or Collective prioritizes convenience and sustainability.

They handle all aspects of the rental process in-house, from delivery to cleaning, minimizing carbon emissions and providing immediate swaps without the hassle of trips to the post office. Moreover, their commitment to quality extends to garment care, covering wear and tear and stain removal between rentals. Or Collective's impact goes beyond reducing clothing waste; they also significantly extend the lifespan of each garment, ensuring that it serves multiple children before reaching its end. When the time comes, Or Collective responsibly manages the disposal of garments, opting for resale, donation, or recycling to prevent landfill waste.

As a beacon of green fashion innovation, Or Collective aligns seamlessly with the goals of the Waltham Forest Fashion Network. By championing sustainable growth within the industry and supporting local fashion and textile initiatives, Or Collective contributes to the borough's ambitious aim of achieving net-zero carbon emissions by 2030. Through their pioneering efforts, Or Collective sets a precedent for a more sustainable and circular approach to childrenswear, inspiring other businesses to follow suit in Waltham Forest and beyond.


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