Marketing
How do I generate leads and reach potential customers?
The sheer variety of marketing methods available to you can seem mind-blowing: organic versus paid-for; online versus offline; pay-per-click versus print ads - the list is endless. We've collected together a range of fantastic resources that will help you tailor your marketing campaign to your business goals.
Marketing toolkit
Get started by first reading the marketing toolkit
from British Business Bank
WHAT? A comprehensive downloadable marketing pack, including market research, channels, online and traditional marketing
WHEN? You are drawing up your marketing plans or want to refresh your thinking
WHY? Excellent resource on how to market your brand from the ground up
Digital marketing 101
Expand your knowledge with this guide to digital marketing
from Virgin Media Business
WHAT? A helpful guide with tips and suggestions for free tools
WHEN? You’ve just started a digital marketing campaign and want to see the bigger picture
WHY? Learn how to be intentional about how you turn up online to connect with customers and drive conversion
Influencer campaigns
See how others have worked with influencers in this case study
from Virgin Start Up
WHAT? An interview with Mark Dandy of ISAWITFIRST.com which provides some indicative costs and tips around when and how to use influencers
WHEN? You are considering creating an influencer campaign
WHY? Smart use of influencers can increase sales, but it is not a straightforward return on investment
AdWords
Give yourself a thorough understanding of Google AdWords
from Hootsuite
WHAT? A good review of Google AdWords, which is Google’s advertising network that allows companies to bid for keywords, boosting their exposure as their website then shows up at the top of the page as ads
WHEN? You have a small budget to experiment with pay-per-click ads with Google
WHY? Using AdWords could have a good return on investment
UK GDPR (General Data Protection Regulation)
Swot up on one of the most important business practices - data protection
from Information Commissioner's Office (ICO)
WHAT? Assessments, checklists and official guidance for businesses of all different size
WHEN? You are processing any kind of personal data
WHY? As a business you are obliged to ensure that any personal data held by you is securely stored
OTHER RESOURCES?
>> Read the GDPR checklist for small businesses from Simply Business
