How do I generate leads and reach potential customers?

The sheer variety of marketing methods available to you can seem mind-blowing: organic versus paid-for; online versus offline; pay-per-click versus print ads - the list is endless. We've collected together a range of fantastic resources that will help you tailor your marketing campaign to your business goals.

Marketing toolkit

Get started by first reading the marketing toolkit

from British Business Bank

WHAT?  A comprehensive downloadable marketing pack, including market research, channels, online and traditional marketing

WHEN?  You are drawing up your marketing plans or want to refresh your thinking

WHY?  Excellent resource on how to market your brand from the ground up

Digital marketing 101

Expand your knowledge with this guide to digital marketing

from Virgin Media Business

WHAT?  A helpful guide with tips and suggestions for free tools

WHEN?  You’ve just started a digital marketing campaign and want to see the bigger picture

WHY?  Learn how to be intentional about how you turn up online to connect with customers and drive conversion

Influencer campaigns

See how others have worked with influencers in this case study

from Virgin Start Up

WHAT?  An interview with Mark Dandy of which provides some indicative costs and tips around when and how to use influencers

WHEN?  You are considering creating an influencer campaign

WHY?  Smart use of influencers can increase sales, but it is not a straightforward return on investment

Direct mail

Decide whether direct mail is right for you in a guide for small businesses

from OnSpot Social

WHAT?  An overview of the pros and cons, plus best practices

WHEN?  You are considering print marketing via direct mail

WHY?  You are a local business serving local customers


Give yourself a thorough understanding of Google AdWords

from Hootsuite

WHAT?  A good review of Google AdWords, which is Google’s advertising network that allows companies to bid for keywords, boosting their exposure as their website then shows up at the top of the page as ads

WHEN?  You have a small budget to experiment with pay-per-click ads with Google

WHY?  Using AdWords could have a good return on investment

UK GDPR (General Data Protection Regulation)

Swot up on one of the most important business practices - data protection

from Information Commissioner's Office (ICO)

WHAT?  Assessments, checklists and official guidance for businesses of all different size

WHEN?  You are processing any kind of personal data

WHY?  As a business you are obliged to ensure that any personal data held by you is securely stored


>>  Read the GDPR checklist for small businesses from Simply Business

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