Pricing
What price should I set for my product or service? Read more about pricing in our resource guide...
Setting and reviewing prices is one of the most important activities for any business. These resources provide an overview of a number of pricing strategies and considerations for savvy business owners.
Value-based pricing strategy
Why value-based pricing strategy works best
from Start Up Donut
WHAT? A guide covering how to determine value and work out what price to charge
WHEN? You want to analyse your pricing approach
WHY? While your costs will be a factor, it’s more important to focus on the value of what you offer and how it compares to the competition
OTHER RESOURCES?
>> Additional tips on choosing a pricing strategy from Start Up Donut
Pricing strategy in practice
Learn from entrepreneur Lily Rice, who shares how she set prices for her new sportswear business
from Virgin Start Up
WHAT? A first-person article where Lily Rice openly shares how she set her prices to signal quality
WHEN? Avoid the classic mistake of setting prices too low
WHY? While your costs will be a factor, it’s more important to focus on the value of what you offer and how it compares to the competition
