In the bustling world of interior design, standing out and attracting clients is no small feat. Mika Kanayama, the creative force behind Muzo Design, faced challenges in establishing a strong online presence and defining the unique value proposition of her studio. This case study delves into how Muzo Design overcame these hurdles and achieved success through the E-business Programme.
Muzo Design, an interior design studio based in Walthamstow, specializes in creating captivating spaces for F&B and hospitality establishments. From restaurants and bars to cinemas and hotels, Muzo Design has left its mark in the UK and beyond. Notably, the studio excels in Japanese restaurant design concepts, with projects like Kibako, The Garden Cinema, and Armstrong Audio Coffee Shop.
Challenges Faced:
Before joining the E-business Programme, Mika Kanayama identified two main challenges hindering the growth of Muzo Design. Firstly, there was a need to enhance the web and social media presence to generate leads for new projects. Secondly, there was a lack of a clearly defined business vision and a struggle to articulate Muzo's unique offerings to potential clients.
Support Received through the E-business Programme:
Mika found a valuable ally in her Digital Adviser, Toyin Laketu, who provided extensive guidance on website improvement. Together, they dissected the website architecture, discussed necessary updates, and delved into the intricacies of SEO using tools like Google Search Console, Google Analytics, and Moz. The adviser also emphasized the importance of building a consistent online brand profile across various platforms.
Additionally, Mika received advice on relationship-building within the industry, aimed at expanding networks and securing new clients. Her Business Adviser offered insights into marketing, sales strategies, client acquisition, pricing, and business positioning. These discussions not only refined Muzo's focus but also instilled a more positive and confident mindset in Mika.
The results of the support were tangible. Improvements in digital content led to an increase in business leads and served as a powerful tool for showcasing Muzo's work to potential clients. The clarified niche in the industry sharpened the studio's focus, influencing project selection and boosting confidence in Muzo's specialization.
Webinars played a crucial role, with Mika attending the 'Creating Social Media Graphics' session, gaining valuable insights into crafting eye-catching visuals for social media platforms.
With the immediate plans to strengthen Muzo's brand and increase project visibility, Mika envisions collaborating with local businesses and projects. As the studio continues to grow, Muzo Design is poised for sustained success in the competitive world of interior design.
Mika Kanayama's journey with the E-business Programme showcases how targeted support can transform a business. From refining the online presence to defining a unique market niche, the programme empowered Muzo Design to thrive in a competitive industry. As Mika looks toward the future, the success story of Muzo Design serves as inspiration for other businesses seeking to leverage digital strategies for growth.
